The X Factor judge has tied up a deal with the chain for its summer advertising campaign.
A source said he will fly to South Africa on Friday to begin filming with M&S models Twiggy, Dannii Minogue, Lisa Snowdon, Noemie Lenoir and Jamie Redknapp.
They will appear at a traditional British tea party for the campaign. And it will feature Gary singing Harrison's hit — written for The Beatles' 1969 Abbey Road album. An M&S insider said: "It's hard to improve on perfection but Gary's certain to give the song a modern twist.
"They hope it's going to be the anthem of the summer."
M&S bosses are looking at selling the single once their 'A Summer To Remember' campaign begins on TV at the start of April.
spokeswoman refused to reveal details of the campaign, adding: "You will just have to wait and see." But an industry source said: "M&S will be spitting that this is out.
"They are desperate to keep it under wraps."
M&S are famous for their glitzy ads, but suffered a drubbing at the hands of John Lewis over Christmas.
The department store cleaned up with an ad featuring seven year-old Lewis McGowan counting down the hours until he could give his parents a prezzie.
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A source said he will fly to South Africa on Friday to begin filming with M&S models Twiggy, Dannii Minogue, Lisa Snowdon, Noemie Lenoir and Jamie Redknapp.
They will appear at a traditional British tea party for the campaign. And it will feature Gary singing Harrison's hit — written for The Beatles' 1969 Abbey Road album. An M&S insider said: "It's hard to improve on perfection but Gary's certain to give the song a modern twist.
"They hope it's going to be the anthem of the summer."
M&S bosses are looking at selling the single once their 'A Summer To Remember' campaign begins on TV at the start of April.
spokeswoman refused to reveal details of the campaign, adding: "You will just have to wait and see." But an industry source said: "M&S will be spitting that this is out.
"They are desperate to keep it under wraps."
M&S are famous for their glitzy ads, but suffered a drubbing at the hands of John Lewis over Christmas.
The department store cleaned up with an ad featuring seven year-old Lewis McGowan counting down the hours until he could give his parents a prezzie.
[Vous devez être inscrit et connecté pour voir ce lien]
.... et ben....
!!
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