Gary dans M&S Advert - 04/04/2012

STARS join Take That singer to celebrate the English summer in promo

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Mark&Spencers have long been known for their epic, star-studded advertising campaigns. Over the years they have brought Twiggy, Gary Barlow, Myleene Klass, Dannii Minogue and more to our screens in jolly Christmas commercials.


And now, they have gone one better, bringing all their firm favourites back together for a summer campaign.


The quintessentially British advert sees the cast of stars, also featuring Noemie Lenoir, Lisa Snowdon and Jamie Redknapp, frolic at Twiggy's fun-filled garden party, breaking away from chomping on cupcakes only to take part in an egg an spoon race or enjoy a spot of lawn tennis.

The soundtrack to the ad is a special cover version of George Harrison's classic summer tune, Here Comes the Sun, recorded and sung by Gary Barlow for the occasion - and the action of the day segues sweetly into a campfire scene, where Gary is seen leading the gang in a sing-a-long.
Steve Sharp, Executive Director of Marketing at M&S, said: 'It’s going to be the summer of a lifetime for our customers and we want to do something extra special to mark this celebratory year. Just like the Royal Family and our sporting heroes, M&S triggers a unique reaction in the hearts and minds of the British public and this campaign really encapsulates that sense of fondness and nostalgia.'


Star of the campaign, Gary Barlow said: 'It’s great to be back with M&S and it’s real a privilege to cover such an iconic track. You can’t better perfection but I hope we’ve given it a modern twist that will capture the mood of the nation and provide the perfect anthem for summer 2012.'


The ad, which runs with the tagline is 'On your Marks for a summer to remember', is a sequence of scenes focusing on the simple celebrations with friends and family that form the backbone of the British summer.


The ads - one 60 second and a longer 90 second version - will each showcase how M&S food, homeware and fashion can add the finishing touches to this summer’s special events.

The ad will air for the first time during Wednesday 4 April’s episode of Emmerdale.


However, M&S fans can receive a sneak preview by visiting the retailer’s website from early Wednesday morning - or watch an exclusive clip here at midnight - and be the first to catch Gary Barlow's rendition of Here Comes The Sun.

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